I read this on the site for National Poetry Month:

"In my view, books should be brought to the doorstep like electricity, or like milk in England: they should be considered utilities, and their cost should be appropriately minimal. Barring that, poetry could be sold in drugstores (not least because it might reduce the bill from your shrink). At the very least, an anthology of American poetry should be found in the drawer of every room in every motel in the land, next to the Bible, which will surely not object to this proximity, since it does not object to the proximity of the phone book." --Joseph Brodsky, "An Immodest Proposal"

Does Skywriting count?