Soon, Wal-Mart customers will be able to sample a new discount item: Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with Robert Mondavi Winery of California, to produce the spirits at an affordable price, in the $2 - $5 range.

Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but "there is a market for cheap wine", said Kathy Micken, professor of marketing. She said: "The right name is important."

So, here we go:
The top 10 suggested names for Wal-Mart Wine:

10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe It's Not Vinegar!
2. Grape Expectations

And the number 1 name for Wal-Mart Wine:

1. Nasti Spumante