Denim Day in L.A. is scheduled for April 23rd this year.

Every year since 1999 Peace Over Violence has organized Denim Day in LA It is a rape prevention education campaign, for which POV asks community members, elected officials, businesses and students to make a social statement with a fashion statement and on this day wear jeans as a visible means of protest against misconceptions that surround sexual assault.

Surprising fact: 35% of college men who voluntarily participated in psychological research conducted at several universities indicated they might commit a rape if they knew they could get away with it.