Lola My Journal 10766 Curiosities served |
2006-09-14 11:10 PM Market research; please help! Previous Entry :: Next Entry Read/Post Comments (0) A friend of mine and I are thinking of doing a t-shirt business on the side, one that uses eco-friendly t-shirts with our own designs and then donates a percentage of the proceeds to charity. If you wouldn't mind answering these questions, that would be awesome.
Thanks! --Lola Please copy and paste this into an email to me at lolabones at hotmail (added later: I rewrote that to avoid spam, on a tip from Seanny Boy); you can just put an x by your answers. Thank you! 1. Do you currently buy and wear t-shirts (includes sleeveless, cap-sleeve, long sleeve, scoop neck, etc.) ______yes ______no 2. How much do you usually pay for t-shirts? ___$5-10 ___$11-15 ___$16-20 ___$21-25 ___$26+ 3. Do you look for environmentally friendly, eco-products? (e.g. organic, made in USA, sweatshop free) _______Yes ________No 4. Would you be willing to buy an eco-friendly shirt? ______Yes ________No 5. Would you be willing to spend $5 more if eco-friendly _______Yes __________No 6. What are the 3 most important factors to your purchases? __Price __Color __quality __design __made in USA __Eco-friendly __non-sweatshop ___comfort ___style Other________________________________________________________ 7. Would you prefer to buy a shirt with a: (circle all that apply) ____Logo (e.g. 'DKNY') ___Design (e.g. a tree) ___Saying (e.g. "dream big") 8. What other eco-friendly apparel would you be likely to purchase? __Tote bags ___pants ___yoga gear ___hats ____baby clothes ____kidclothes Other_______________________________ 9. Would you be willing to spend $5 more if a product was eco-friendly and supported a cause ( e.g. global warming research, cancer research, etc.) ___Yes ____no 10. Mark the three causes you would most likely support through a purchase of clothing. ___global warming research/education ___cancer research ___habitat for humanity ____women and children's protection and support in darfur ____women's education in third world countries ___the heifer project (end hunger and poverty; care for the earth) ____"Miles for Smiles" (cleft-palate repair in developing countries) ____adopt-a-minefield ____Autism research ____second harvest food bank ____ a local non-profit other_________________ 11. Where do you typically shop for apparel? ___discount stores ___mail order ____online ___major department stores ____boutiques _____other (please list) __________________ 12. Would you be more willing to buy online if you knew it was a high quality product ( e.g. familiar brand name versus unknown brand name?) ___Yes ___no 13. What factors would make you try a new online-product (e.g. t-shirt) you hadn't tried before? (please circle top three) ___Style ___price ___free shipping ___free returns ___variety ___Eco-friendly ___money towards a cause ____easily found online ____Attractive web-site Other_____________________________ 14. What is(are) your favorite t-shirt style(s)? ___Short sleeve ___long sleeve ___¾ length ____Tank top ___V-neck ____Scoop-neck ___high-cut ___low-cut ___Collar ____crew neck ___Layering ____Long length ____shorter length Other________________ 15. What styles/types of shirts would you like to see more of in the market, but you just can't find? ______________________________________ 16. Are you: ___Male ____Female 17. What age range are you in? ___0-12 ___13-19 ___20-29 ____30-39 ___40-49 ____50-59 60+ Any comments are welcome: _________________________________________ Read/Post Comments (0) Previous Entry :: Next Entry Back to Top |
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