From the Edge, both Richard Dawkins and Daniel Dennett are promoting the use of a new term, "Bright", to describe atheists, agnostics, freethinkers, humanists, etc.

Dawkins:

Paul Geisert and Mynga Futrell, of Sacramento, California, have set out to coin a new word, a new "gay". Like gay, it should be a noun hijacked from an adjective, with its original meaning changed but not too much. Like gay, it should be catchy: a potentially prolific meme. Like gay, it should be positive, warm, cheerful, bright.

and Dennett:

The term "bright" is a recent coinage by two brights in Sacramento, Calif., who thought our social group -- which has a history stretching back to the Enlightenment, if not before -- could stand an image-buffing and that a fresh name might help. Don't confuse the noun with the adjective: "I'm a bright" is not a boast but a proud avowal of an inquisitive world view.

These are both smart guys, whose general worldview I happen to agree with, but my first impression is that the term sounds dumb, and that it is unlikely to catch on. But maybe that's just reactionary.

I know you people have got to have opinions on whether this sounds clever or stupid.