I can't believe that a company is allowed to sell this. "The Rod" Loving correction?!?!? And you can also buy from the same site (biblicalchildtraining.com) a book that instructs you on how to raise a proper Christian child by whipping them. Even worse, there are parenting classes run by churches that teach this method.

OUR CHASTENING INSTRUMENT
Flexible - produces the right amount of sting without injury!
Unbreakable - will last a lifetime! *
Convenient - fits easily into purse or travel bag!
Affordable - buy one for kitchen, bedroom, car - wherever!
Guaranteed - satisfaction or money back

Fulfilling the purpose and function of the Biblical rod, yet designed with today's parents in mind, our chastening instrument is perfectly suited for the loving correction of your children. Though each instrument includes instructions for proper use, we highly recommend parents train themselves by reading and discussing Biblically-based parenting books together.

I think I'm going to puke.