design with a side of dialogue
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t-crossing celebration
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Project: catalog
Patron: tesm
Medium: quarkxpress 5.0
Status: Draft 5.8
Deadline: Friday

It's a wonderful feeling when a project this big begins to be etched into a complete conceptual whole. Not only because it is "finished" but because it is consistant; it flows back into itself in a pleasing manner; it moves the reader around without disturbing the reader's gathering of information. This is finally approaching that line between good enough and whole. It's a wonderful feeling. It's a line that I don't feel that 80% of my projects are allowed to reach. It's a t-crossing celebration.

Back to the matter at hand --

I am waiting on the last little bits of content editing to come back to me today or tomorrow morning. I'm cleaning up the last of the formating changes -- basically not solving problems but applying solutions to the document. And that's it. I mean, there really isn't anything else I can or would want to change for this iteration of the catalog. It, as they, is finished.

I think at some point I may want to evaluate what the monetary value of these "completed projects" are to clients. I'd love to move my workflow to a schedule that would allow me to complete my creative cycle for projects, but it is hard to convince people that it really takes a month to do a great brochure. Much stronger pieces come to those who wait. Most clients I have worked with want something done, not something fabulous. And I understand that they all (the projects that is) can't be great works of art. But really - these complete projects are what I love working on because it allows me to create music instead of more noise. I'm not adding to the problem of too much badly structured information. I'm subtracting from the chaos. And I'm all about that.


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