design with a side of dialogue
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scheduled clinic time
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Mood:
Grumpy

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Project: Trinity
Patron: DOP
Medium: QuarkXPress 5.0
Status: Draft 2.0
Deadline: Friday

Wow. On one hand I feel like I'm airborne, sailing above all obstacles with my destination in sight. On the other hand I feel grounded; static; dragging my brain through the gravel of cliche. It's been a rough week, design-wise.

I mean the project is going, but it doesn't feel like anyone is driving. I make some changes but they aren't important changes. Simply put my solutions are not elegant. I know I am greedy in that I try to make everything I do fancy but this newsletter is just giving me trouble. I feel like I'm plopping down the same page layout. I feel like I'm wussing on the title layout. I'm feeling rushed.

The rushing is my own fault. I've set up a deadline that gets everyone his or her deliverables (new word for the week) but also doesn't allow the clock to drag. I don't want to be working on this in December and the client doesn't want that happening either, right?

I've decided to not listen to the printer this time and leave my photos alone. I was told on the last issue that I should turn down the contrast of images on newsprint. Yes. If it wasn't bleached newsprint. This is white as this font. Turning down the contrast just f*sk up my photo treatment. :/ Well anyway, I'm going to try it my way. It can't look any worse than the last issue. I've already heard the comment from a proofer that the pdf version is so much brighter than the printer version... The less printing funniness the better.

The company formally known as zeta is in transition. Another wall of writer's block. For the life of me, I can't come up with a good name like google or nike. The boss (ok, one of the bosses) is planning on moving forward with a hybrid of the current zetaweb which is fine and probably the right move, but I just keep thinking that there is a good name out there, if I could just get 2 seconds together. Then I say I need to talk to the other designer. Than I need a cup of coffee. I'm just coming up zilch with ideas and I need to accept that fact and move on. I'm just not going to be able to solve the world's problems this week. Maybe not ever.

So tomorrow I hope to go in and be creative and just let go of the things I can't change. I think that it's time for some perspective.


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