I had to see it to believe it, but, my god! I thought the scratch and sniff stickers that had the weird strawberry-esque smell back in my pre-adolecence were bad. This is . . . definitely different. Scratch and sniff boxes, so you can smell what you're going to put on your tongue. Sort of. For aroma futziness toothpaste in vanilla, citrus and cinnamon flavors, to appeal to younger tooth brushers.

Uh huh. Bubblegum flavor, even with its own brush is not cool enough anymore, I guess.